5. Liquidity

Translation under review. The illustrations are still in Portuguese.

"The app delivery rider knows what liquidity is: it's the area where he gets the most orders and makes the most money. The market is the same."

Sam
Two city maps with a delivery rider on a motorbike. On the left, downtown as a concert lets out, full of orders at once: high liquidity. On the right, an empty street at 3 a.m., with a single order and the rider asleep: low liquidity.

The delivery rider's Friday night. A comparison with people who do deliveries through an app. Downtown, near the exit of a concert, there are thousands of orders at the same time. He accepts a ride in seconds, finishes it, and another one is already waiting. Everything moves fast.

On an empty street, at 3 a.m., one order shows up every two hours. He can wait all night and make nothing.

That's liquidity. It's how easy it is to turn something into money, fast and without losing value along the way. Lots of people buying and selling: high liquidity. Few people: low liquidity.

In the market. The of the biggest companies in Brazil has millions of people trading it all the time. You buy or sell in an instant, at the price on the screen. It's like downtown. The share of a small, unknown company is like the dark street. If you need to sell fast, you'll have to give a discount, because almost nobody wants to buy.

The invisible cost. In something that trades a lot, the gap between the buyer's price and the seller's price is a few cents. In something that barely trades, you can lose a good chunk just by getting in and out.

Words in this chapter

Index
It's not a company, it's an average. The stock exchange index shows whether the overall mood is good or bad.
See the full glossary

End of chapter 5

Level 1, The market.

Up next · ch. 6 Each market has its own rhythm "For a song to make sense, it has to follow something. Each song has a style and a rhythm, and each market has its own flow." Module B: 3 chapters left to "I know the shelves and the rhythm of each one." Continue · 2 min

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